Next level marketing.

1 Up exists to enable organisations to make the most out of their marketing. That means a relentless focus on what works for your organisation, not ours. 

Part consultancy, part agency, 1 Up has been specifically designed to give our clients flexibility in how we partner. Whether it is a single problem we need to solve, additional marketing support on an ongoing basis, or some guidance on how to approach your marketing we are here to help.

Working with you.

Your marketing partner.

Consider us your all-in-one marketing partner, taking you from strategy to execution with precision and purpose. We're not just here to talk strategy; we're here to make things happen. Let's work together to bring your marketing vision to life and drive real, measurable results for your organisation.

Your marketing problem solver.

If you're grappling with a pressing marketing challenge that demands immediate attention, we're here to provide the solution.

Our team specialises in breathing life into your specific needs with targeted strategies tailored to maximise your success. Let us transform your obstacles into opportunities through our expertise and dedication, ensuring you not only overcome challenges but emerge stronger than ever in your market.

Your marketing capability mentor.

Empower your team and elevate your marketing game with 1 Up. Our mentoring and leadership programs are designed to seamlessly integrate with your internal teams, providing the guidance and expertise needed to unlock their full potential. Together, we'll cultivate a culture of marketing excellence, driving innovation and achieving remarkable results.

Your interim senior marketer.

Unlock the power of senior marketing expertise without the commitment of a full-time hire with 1 Up's interim senior marketing solution. Our experienced professionals seamlessly integrate into your team, providing strategic guidance and leadership to fuel your business growth.

Enjoy the benefits of seasoned marketing thinking at a fraction of the cost, empowering your business to thrive without breaking the bank.

We’re lean. We deliberately stick to the things that we know we can do well. We utilise our delivery network to bring in the right people at the right time to ensure that you continually get access to experts to create the most value from your marketing effort.

Here’re the two people who get things started for you.

Meet our team.


  • Managing Director

    Joe, our Managing Director at 1 Up, is a seasoned professional with over 20 years of experience in relationship, account, and project management within New Zealand's dynamic marketing sphere. His expertise spans across brand strategy, marketing strategy, and marketing leadership, making him a versatile asset for any organisation.

    With a background deeply rooted in direct marketing, Joe's passion lies in aligning marketing efforts with organisational objectives to drive measurable value. His extensive experience in both client and agency environments equips him with a comprehensive understanding of the intricacies of the industry.

    Joe's skill lies in crafting impactful brand and marketing strategies that lay a solid foundation for organisational growth and success. His leadership skills shine through as he adeptly navigates the needs of client organisations and their users, ensuring that marketing initiatives are not only effective but also resonate with the target audience.

    With a pragmatic approach and a knack for problem-solving, Joe established 1 Up with a vision to bridge the gap so often seen between client marketing teams and their respective agencies. His strategic guidance and strong leadership enable organisations to overcome challenges and achieve their marketing goals with confidence.

    Email: joe@1-up.co.nz

    Phone: 021 042 2779

Best looking man in Wellington


  • Head of Delivery

    Luke is the Head of Delivery at 1 Up, responsible for overseeing all operational activity.

    Boasting over a decade of hands-on experience in multiple areas of marketing, Luke has earned a reputation for his ability to engineer high-impact customer acquisition systems that drive tangible growth for organisations across Australia and New Zealand.

    Luke’s expertise extends far beyond conventional marketing practices; he possesses a deep understanding of the ever-evolving media landscape, allowing him to navigate its intricacies with finesse. His strategic approach as well as strong practical knowledge is underscored by a genuine passion for fostering sustainable growth for our clients.

    Prior to joining our team, Luke honed his craft both agency and client-side, gaining invaluable experience in New Zealand and Australia. His expertise spans the entire digital customer journey, encompassing acquisition, conversion, and retention strategies for major brands.

    Email: luke@1-up.co.nz

    Phone: 022 540 5725

Take your marketing to the next level. Get in touch.

If you need your marketing to deliver more for you, let’s talk and see how we can make it happen.